Si el corazón pensara dejaría de latir.

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    Fake coffee branding with @luftaffe

    To see more photos of Illarion’s designs on coffee cups, use a #fakecoffeebranding hashtag and follow @luftaffe

    “If you want to create a coffee-themed design, coffee cups are the best choice,” says Russia Instagrammer Illarion Gordon (@luftaffe), who posts photos of coffee cups that he has illustrated with unusual drawings. “My wife is a barista, and I use coffee cups as a place for my ideas. I just took a felt tip and drew a design on the white cup.” As a designer by day, Illarion’s experimentations on coffee cups has allowed him to explore a new perspective on branding and develop his illustrations. “I create cups with melancholic and existentialist designs that would never exist in real life from real coffee brands.”

    We teach girls to shrink themselves, to make themselves smaller. We say to girls, ‘You can have ambition, but not too much. You should aim to be successful, but not too successful. Otherwise you will threaten the man.’ Because I am female, I am expected to aspire to marriage. I am expected to make my life choices always keeping in mind that marriage is the most important. Now marriage can be a source of joy and love and mutual support. But why do we teach girls to aspire to marriage and we don’t teach boys the same? We raise girls to see each other as competitors – not for jobs or for accomplishments, which I think can be a good thing, but for the attention of men. We teach girls that they cannot be sexual beings in the way that boys are.

    (Source: donatellavevo, via fleurfee)

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